Why Do Your Business Need Mobile Apps?
The actual debate is about whether your business needs a mobile app or not, but we’ll get there later. Let’s start with a bit of a comparison between a mobile app and a mobile website.
And before getting into any further discussion, we need to know the difference between a mobile app and a website and get to know which would be a better deal for your business.
First off, you can access both a website and an app on your handheld devices such as smartphones and tablets. A mobile website is based on HTML pages, and those HTML pages are linked and have access over the internet. The main thing is you develop this website, especially for smaller handheld devices.
Mobile Apps are actual applications you install and use on smartphones or tablets without browsing. You can download these apps from Play-Store for Android and Apple’s App Store for iPhone. Plus, you can download the data, accessible without an internet connection.
The question is, what a better option for your business is? The era is of mobile phones, which clearly shows what’s better and what’s not, but we should keep the benefit of the doubt at least as well as a leap of faith because everything has its pros and cons. However, research says that people spend much more time on mobile apps than the website.
What are the benefits of mobile app development?
Now keep one thing in mind that we are talking about business apps here and not the normal ones, but since both fall into the applications category, their benefits can be the same. We are not here to argue with the people who favor websites. Everyone has their right. Right? Here are some of the advantages of a mobile app;
Personalization
It offers you personalize your communication based on interest, location, usage behavior. It gets easy to treat users better.
Notifications
The email has lost its charm. Email is widely used for business communication tools, and some people abused it to reach out to their users. So isn’t it better to get notifications instead of emails?
Push-Notification
Applications have a push notification benefit which means you can receive the notifications, but it won’t float here and there until you open the application. And it won’t bother you.
Customer Loyalty
It builds and encourages customer loyalty. You can directly connect your customer no matter how far you are sitting.
Easily Accessible
Everyone started from something. A mobile app is a great way to start, and it is easily accessible.
IOS or Android?
I will suggest building your app on IOS or Android because these two platforms are best for mobile apps.
Engages The Customer
It increases customer engagement. Perhaps, mobile apps are easy to use, and you don’t need to put a lot of effort into browsing for something. You need to download a specific application.
Marketing
The mobile app isn’t just an application, it’s more of a marketing tool, and this tool knows what to do and how to do it.
Offline Access
It can work offline to an extent, and websites don’t have this sort of leverage. It would be best to browse something through a website if you had a stable internet connection.
The world is artificial intelligence, and we are hooked to our phones. We trust applications more than a website and let’s accept the fact that we aren’t patient enough to browse something which takes time, so rather than spending time and energy on developing a website, you can spend the same amount of time to make an app that will be beneficial for your own business.
